In 2016 45% of the total revenue generated by Apple’s App Store was through gaming apps. While gaming apps contributed 75% of the total revenue for the Google Play store. Games might be a great source of entertainment but the business of games is a very serious thing. It involves billion dollar industries and hours of research and development. The importance of keeping gamers hooked has never been more intrinsic to the survival of Game Developers. But today let’s evaluate what might cause users to switch from one game to another.
Convenience
The most apparent reason why a user switches from one game to another is simply because they can. Since internet has become the primary medium used, with just a click you can install a game and another click can uninstall one. Users don’t need any technical knowledge or other complicated tools to be able to find or play games of their choice. The sheer number of games available is huge, from the really simple-to-play to the highly specialized games, everyone can choose their pick.
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